This self-confessed “big kid” just couldn’t resist.
Introducing: the face-plant into the white stuff event:
Keenan shared slow-mo footage of his stunt on Twitter Thursday. It garnered more than 2.7 million views in its first 24 hours online.
“The snow just looked too perfect and inviting, and the big kid in me took over. Who wouldn’t?” Keenan, 31, told HuffPost on Friday.
Keenan said the experience had been “everything I hoped for,” and he would “100-percent do it again,” especially seeing “the joy it’s bringing people.”