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Facebook To Begin Letting Users Know If Their Data Was Harvested By Cambridge Analytica

Facebook is expected Monday to begin notifying users whether their personal information may have been mined by Cambridge Analytica.

All users will receive a link at the top of their News Feed outlining which apps they use and what information each app uses, Facebook’s Chief Technology Officer Mike Schroepfer said in a statement. Users whose data may have been improperly harvested by Cambridge Analytica can expect to receive an additional message like the one below:

“We have banned the website ‘This Is Your Digital Life,’ which one of your friends used Facebook to log into. We did this because the website may have misused some of your Facebook information by sharing it with a company called Cambridge Analytica.”

Monday’s alerts come as Facebook CEO and founder Mark Zuckerberg prepares to testify before Congress this week. Zuckerberg has also scheduled additional meetings with lawmakers on Monday, Reuters said.

The social media giant admitted last week that data from up to 87 million of its users may have been shared with Cambridge Analytica ― although that figure, according to whistleblower Christopher Wylie, could be even higher. The data firm denied Facebook’s estimate, claiming that it had licensed data for “no more than 30 million people.” 

Schroepfer outlined some of the steps the company plans to take to rectify the privacy breach, including disabling the ability to search for users by their phone numbers and email addresses, plus changes to call and text history. 

Facebook also suspended CubeYou, a data analytics firm, after CNBC reported that it was gathering user information through personal quizzes ― a tactic similar to the one that Cambridge Analytica used

“These are serious claims and we have suspended CubeYou from Facebook while we investigate them,” Ime Archibong, vice president of product partnerships at Facebook, said in a statement. “If they refuse or fail our audit, their apps will be banned from Facebook.”

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